IDEAS THAT WORK
Our philosophy is to have our heads as far up in the clouds as possible, and our feet well and truly on the ground. In other words, creativity with common sense. Because we believe that good ideas are the ones that sell. And the ideas that sell are the good ones. Or was it the other way round? ;)
Life is always easier if you have a cool name. We suspect he was called José García, but changed his name to sound more interesting. And it works.
He got into the creative world because they chucked him out of Business School. Which doesn't really say much in his favour... Or maybe it does. He has won prizes from loads of advertising festivals, but he prefers to talk about good ideas than about prizes.
Looks like not all blonds are dumb. Teresa is the one that makes Piece of Cake work. She is the most demanding one in the group. She is in charge. And don't you forget it.